Shane Claiborne on Rupert Murdoch: Bible Mogul?

Most people know now that Rupert Murdoch presides over the News Corp media empire, and that he is fighting for his reputation after being forced to sink his scandal-laiden British newspaper News of the World, the most widely read English tabloid in the world. But few people know that Murdoch also owns Zondervan, the world’s largest publisher of Bibles. For 23 years, the News Corp family has included the leading seller of the best-selling book in history.

I know many Christians see the Bible’s publishing stature as validation of their chosen faith, but a savvy entrepreneur could simply see it as a business opportunity.

Or perhaps the 80-year-old Murdoch, like any shrewd businessman, wanted diverse investments – a diversity that in his case ranged from a cleavage-saturated tabloid that ran headlines like, “F1 Boss Has Sick Nazi Orgy With 5 Hookers” to a publisher that offers Little Lamb’s Storybook Bible.

Zondervan, which is based in Grand Rapids, Michigan, also sells Precious Princess Bible, Camo Bible (image “Holy Bible” on a camouflage cover), Soul Surfer Bible, Holy Bible: Stock Car Racing and 500 other styles of the holy book. The company owns exclusive North American print rights to the popular New International Version of the Bible which it says has sold over 300 million copies worldwide. Zondervan also publishes books by leading Christian authors like Rick Warren (over 30 million copies of his Purpose Driven Life have been sold), Tim LaHaye, Jim Wallis, Eugene Peterson, Brian McLaren and Shane Claiborne.

Biblical profiteering
For those us of who care about the Christian scriptures, what are we to make of this mix of billionaire media tycoonery, allegations of phone hacking and bribery, and the Holy Word of God? What are we to make of the fact that every time we buy a Zondervan product we contribute to Murdoch’s mogul-dom, which includes a personal fortune that Forbes pegged at $6.3 billion last year.

I asked Shane Claiborne. His books, Jesus for President (co-written with Chris Haw) and The Irresistible Revolution are number 3 and 4 on Zondervan’s list of its top sellers. He has long been aware of the Zondervan-Murdoch connection and has considered it carefully.

I admire Claiborne, partly because he cares about ethics – he makes his own clothes and off-sets his air travel – and partly because he lives out his faith in what he calls the “abandoned corners of empire.” His particular corner is the impoverished Kensington neighbourhood of Philadelphia where he lives as part of The Simple Way community. Given his relation to “empire,” I wanted to know why he chose a News Corp company as his publisher?

The Zondervan advantage
“I want to have the broadest readership possible,” Claiborne says by phone, “I don’t want to be someone who just speaks to the choir.” He says smaller publishers have their advantages but the books he has written for them cost “two or three times” more than what they would if Zondervan published them.

Claiborne, who has preached his message via Esquire, Fox News (also owned by News Corp), Al Jazeera and many others, says the key is to “protect the integrity of the message.” If he is convinced the medium won’t change the message, he will work with organizations despite not “[agreeing] with all of their approaches or decisions.”

But even if the message is protected, his work is being used to help enrich a rather well-maintained corner of empire. He feels “conflicted” about this. “I don’t think that the world exists in 100 percent pure and 100 percent impure options,” he says.

To judge, or not to judge
The ongoing News Corp scandal concerns him. “The current issues . . . in England raise all kinds of ethical questions,” he tells me, “and I would hope that a company whose mission is explicitly Christian, as Zondervan’s is, would take the opportunity to bear witness and to speak into the culture which is so terribly fallen.”

Claiborne is not sure if he will write for Zondervan again. He doesn’t rule it out.

There’s good and bad in each of us, he says, “we are called to work on the log in our own eye, and I’m sure as heck trying to work on the compromises that I make so that those are minimal when it comes to integrity.”

Point taken. This is not about demonizing Rupert Murdoch or Zondervan. No rendition of the Bible would condone that. Nonetheless, I’m not ready to say, like former Zondervan CEO Maureen Girkin did in a 2008 Christianity Today article, that “News Corp is a wonderful media giant.”

Preferential option for the lucrative
The allegations that sank News of the World, and have now spread to other News Corp papers in the U.K., demonstrate something about News Corp. They do not demonstrate that ethical integrity trumps the drive for profit at News Corp. News Corp is an aggressive business; it’s motive is to accumulate and concentrate massive amounts of wealth. Presumably it acquired Zondervan because it saw profit potential.

But is the Bible a business opportunity? Does it belong in the News Corp fold? Can we not read about “the least of these” without paying our dues to the greatest?

Or perhaps Murdoch is just an entrepreneur who enables the distribution of important materials (after all, he was awarded a papal knighthood by Pope John Paul II in 1998). Perhaps the world is just too gray to worry about the ethics of Bible publishing. Perhaps writers like Claiborne are subverting or redeeming something in need of redemption. Perhaps I overstate the link between News of the World and Zondervan. It’s just that I believe there should be absolutely no link at all. Bald greed has no place in Bible publishing.

Does God need News Corp?
We do not need to accept this arrangement. Christianity does not need to be about the best and biggest deal, and we can trust that the Good News does not require the help of an unscrupulous empire. Part of me would love to see some readers, writers and retailers engage in some respectful, humble, Gandhian non-participation with respect to the big Bible business. But it seems unbecoming to advocate a boycott of a company that publishes the books of a respected friend. It seems unbecoming to boycott the Bible in any way at all. Alas, I too feel conflicted.

Geez magazine editor Aiden Enns suggests a self-imposed tax or tithe on Zondervan purchases. If you buy a $20 Claiborne book, give an additional $2 to a good cause (maybe the Interfaith Center on Corporate Responsibility). Call it an ethical compromise tax, or a “sin tax” as Enns puts it. You could also look into whether your denomination has any News Corp investments. The Church of England is now publicly threatening to pull its $6 million share in News Corp.

As for non-participation, all I know for sure is that I don’t want any of my money to fuel the News Corp empire, regardless of the path it takes from my wallet to Murdoch’s. Fortunately for me, the last time I crossed paths with Shane Claiborne he gave me a copy of the most recent Zondervan publication he collaborated on, Common Prayer: A Liturgy for Ordinary Radicals. I offered him warm thanks – it’s a great book – then said with a smirk, “this way none of my money needs to go to Zondervan.”

—-
Will Braun is the former editor with Geez magazine and currently resides in Winnipeg, Manitoba.


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Will BraunWill Braun is the former editor with Geez magazine and currently resides in Winnipeg, Manitoba.View all posts by Will Braun →

  • http://www.fivedills.com Greg Dill

    Zondervan would be wise to bail out of Murdoch’s empire as fast as it can. Or, it’s going to sink along with it. This doesn’t mean people will no longer have access to good books or the Bible. The Bible will prevail against any empire, just as it did against another one some1600 years ago.

  • http://www.fattoaster.com FatToaster

    I do not envy those in the shoes of folks like Shane Claiborne or the leadership at Zondervan (a close friend of mine works there). Clearly the grey areas can become black holes very quickly.

    I agree with Greg Dill that a wise choice for Zondervan would be to bail on Murdoch’s empire… as should the Church of England. If society does not hold corporate empires accountable by voting with our feet and investment, then we tacitly support all of the corporation’s misdeeds. Foresight cannot always be perfect… but hindsight is 20/20. Now Zondervan, the Pope, and The Church of England know darn well what Murdoch and his empire are capable of… and if they don’t bail, then they make a clear and informed choice to lay in bed with the devil. It was a grey area before, now it is clearly a black hole.

    It’s scary how easily consumerism and the pursuit of money can infiltrate the church in such a mass way. This should be a wake-up call. This should be a tipping point. Folks like Shane have been advocating the path that leads away from corporate and political empire for years. It is time we read his books, then send him a note saying, “I’ll pay twice as much for the next one if you publish it through a small ethical publisher.” …and then we need to do it.

    I’ll have the opportunity to chat in-person with Brian Mclaren in just a few weeks. I’ll be sure to get his opinion on this subject matter as well. I’ll publish my findings if the conversation works out.

  • http://www.fattoaster.com FatToaster

    I do not envy those in the shoes of folks like Shane Claiborne or the leadership at Zondervan (a close friend of mine works there). Clearly the grey areas can become black holes very quickly.

    I agree with Greg Dill that a wise choice for Zondervan would be to bail on Murdoch’s empire… as should the Church of England. If society does not hold corporate empires accountable by voting with our feet and investment, then we tacitly support all of the corporation’s misdeeds. Foresight cannot always be perfect… but hindsight is 20/20. Now Zondervan, the Pope, and The Church of England know darn well what Murdoch and his empire are capable of… and if they don’t bail, then they make a clear and informed choice to lay in bed with the devil. It was a grey area before, now it is clearly a black hole.

    It’s scary how easily consumerism and the pursuit of money can infiltrate the church in such a mass way. This should be a wake-up call. This should be a tipping point. Folks like Shane have been advocating the path that leads away from corporate and political empire for years. It is time we read his books, then send him a note saying, “I’ll pay twice as much for the next one if you publish it through a small ethical publisher.” …and then we need to do it.

    I’ll have the opportunity to chat in-person with Brian Mclaren in just a few weeks. I’ll be sure to get his opinion on this subject matter as well. I’ll publish my findings if the conversation works out.

  • homer

    It is indeed sad to see the unscrupulous tactics employed by
    the wealthy to acquire more wealth, the insidious efforts of the powerful few
    to control the weaker many, and the manipulative methods of media moguls to
    entice its readership with AMAZING headlines. 
    So, my question is this: Where exactly in this blog do I read of Shane
    Claiborne’s comments on Rupert Murdoch?  Titles
    are often so tantalizing…

  • Alan Messer

    First I fail to see how Zondervan can possibly bail on Murdoch when he actually owns it.
    Second the bible makes it very clear in several places that God uses all sorts of people, not just Christians, to do His will. In the OT we have King Cyrus of Persia being used to set free the exiles. In the New Testament we have Roman soldiers and Pharisees used by God to progress His desires for this world. Whether we like it or not God can and will use people like Murdoch.

    • http://www.fivedills.com Greg Dill

      “First I fail to see how Zondervan can possibly bail on Murdoch when he actually owns it.”

      That’s what stockholders are for. Stockholders prevail.

  • http://twitter.com/timmcgeary Tim McGeary

    For the sake of clarity, Zondervan doesn’t really publish the Bible as much as it publishes all of the extras included with the Bible.  I’ve seen good arguments that the packaged extra-biblical material is a large enough stain that purposefully mutes the biblical text itself.  Timothy Beal does an excellent job presenting this in “The Rise and Fall of the Bible.” (http://www.goodreads.com/book/show/6516727-the-rise-and-fall-of-the-bible)

  • Dkliewer

    What is the big deal? Satan publishes bibles. So what else is new?

    Rupert Murdoch is tame by  any standard of evil that has been associated with Christianity. I was just re-reading about the association of YWAM with the butcher of poverty stricken Mayan Indians, Rios Montt. Rios Montt was a born again evangelical charismatic ruler of Guatamala in the early 1980′s. Of course before that was the association of many stripes of Christians with Adolf Hitler, and before that, well Christianity was itself truly evil and not in need of any association with any evil entity. Let’s face it Christianiy is a societal evil, Satan has used it as an even more effective tool than Satanism to maim, torture, rape, and kill humanity. Satan owns the Christian Church, the Christian message, has most Pastors on his payroll, and he couldn’t have found a better book than the Bible to spread his power.

    • Jer

      Uhhh, if you will check, secular atheists killed more people than any other demographic during the 20th century.  For other centuries (before the rise of modern, secular atheism) check the bloody totals of non-Christian cultures.  The Holy Spirit has done much good in this world, in spite of the brokenness of many Christians down through time.

  • Chris

    Simple answer: Half Price Books.

    But, sincerely, I can see the problem – of course, with the internet now, one can argue the need for a print publisher at all.

    The media, though, is a funny animal…what’s the answer?

    Good question.

  • http://twitter.com/jens3073 Jonathan Jensen

    I think this article points out some of the difficulties to striving to be totally ethical when we encounter the economic and capitalist structures of society. It is such a muttled area to deal with, because Zondervan may have no other misgivings except for their ties of ownership to a man like Murdoch and the acts of his other companies. 

    In a practical sense, I think this is a perfect time for author’s like Shane Claiborne to pull away from Zondervan and show disapproval. I think it would be effective and powerful for him and other’s like him who have the readership and popularity to move to a small and ethical publisher, even if the books cost more to the reader. I think his reader’s would follow.

    It’s incredibly hard to act totally ethical, moral, in today’s society, to not support any unethical companies or people or politicians… As a young white male, who grew up in upper-middleclass-suburbia, AND someone with a deep desire to live an ethical, moral life that is truly loving of my neighbor’s, caring or the poor, needy, sick, homeless, and the rich, those who I would call me friend and those I’d call my enemy… I’m learning every day that there are things that I do that are truly informed by my faith in Christ’s ways, and there are things that I take for granted and that are still informed by the world I live in and came from… I think the key is to continue learning, striving towards a life that is informed by the way’s of Christ in this broken world… keep learning and keep ‘fighting’ to bring about the Kingdom of God on earth and the wonderfulness of right relationship with God and with all of creation.

  • Sarahinez

    Does God need News Corp? Of course not. God doesn’t need anything sinful to bring about his purposes. He does, however, use sinful people and sinful things to bring about his purposes. The Bible is full of stories of this very thing–and so are our lives.

    Perhaps the answer to this particular issue is the same as that Paul offered on the eating of meat given to idols. Perhaps we talk with and then trust our fellow Christians to do what God leads them to do.

  • Glen

    Here in the UK we are witnessing the clash of the titans: the Murdoch empire and a so-called ‘supreme’, democratically elected, Parliament. It is unknown who will blink first.  The issue being dealt with is that of the great power of the media – the communication and distribution of knowledge, information and opinion – and its monopolization by one company, essentially one man, in a democratic nation.  For anyone who has lived for any length of time in the UK, you will understand how oppressive a media monopoly can become in a free market economy.  When a nation regularly witnesses political cowardice, as politicians bow to or cower from a non-elected media mogul, a sense of political freedom is lost.  In some respects, the monopolization of British media has contributed to the feeling that the UK has lost the power to determine its destiny in the wider world.  Whether that is true or not is a matter of debate.  

    My point is that where there is monopoly, there is always a loss of freedom.  Some monopolies are a public good (arguably such as the monopolization of healthcare services by a National Health Service (NHS) which provides free care at point of access, or free state education).  However, other monopolies may not serve the common good.  A monopolization of the media of an entire nation by one corporation is not good, whether that monopoly is the BBC or News International, or Egyptian state television.

    So, what about a monopoly on Bible publishing?  Is there such a monopoly?  And, if there is, is it for good or ill?  

    Firstly, is there a monopoly of ownership of Bible translation?  Well, yes.  This is because each original translation of the Bible is copyright protected.  In other words, the same intellectual property laws which protect Harry Potter novels as literary works are the same laws which protect the various mass published versions of the Bible.  Copyright essentially gives the author or rights holder (eg publisher) a time limited monopoly over their work, whether that be an original book or song.  

    In the case of Harry Potter, this limited monopoly has enabled JK Rowling and her publishers to deservedly make money from the fictional creations of Rowling’s own genius.  Without copyright protection Rowling and her publishers could not have prevented other publishers from copying and selling the content of the Harry Potter novels (notwithstanding other intellectual property actions, such as passing off or trademark protection).  In this case, the monopoly of ownership of these works can be described as a good, because Harry Potter was imagined, devised and written according to the creative talents of Rowling.   She did not translate Harry Potter.  He and his world is Rowling’s literary creation.  A product of her mind.  A projection of her superb imagination.
    However, the anglo-american model of copyright protection grants Bible publishers the same economic monopoly over their translations or versions of the Bible.  Yet, they did not write the Bible.  Jesus is not their literary creation.  The letters of St Paul did not end with (c) AD 40 – 60.  John did not write that in the beginning was the Word, and that Word was the sole author of all things, thus permission of the Word must be sought to copy anything, including DNA or the words of the Word himself.  Were these writings, regardless of how they are interpreted, ever meant to be owned and monopolized by one person or group?  Were the red letters of Jesus, however they are accurately translated, ever meant to be owned by one person or one group, for the purpose of profit and power?The more wealthy and the more powerful a Bible publisher is, the more able it is to assert its copyright monopoly over ‘its’ particular translation in the courts (if it so wishes to do so).  Arguably, this monopoly therefore curtails freedom – perhaps even religious freedom.  It means that smaller translators and Bible publishers, or even ‘open source’ Bible publications, need to be ever cautious of violating the copyright monopoly of one of the major publishers.  The end game is that, with every new copyrighted version of the Bible, comes the expansion of monopoly and dominance. Thus, if a major Bible publisher owns a huge percentage of the market, they essentially own and control numerous translations of the ‘word of God’.  Is that not the very same problem the UK currently faces with respect to its media at large?Like the UK government and Parliament is questioning the monopolization of its media, perhaps we as Red Letter Christians need to seriously question whether the copyright monopoly of scripture by any one individual or organisation is for good or ill.  Maybe this will lead us to also question the dominance of intellectual property law (of which copyright law is one manifestation) per se on all aspects of the expression of the kingdom of God. For instance, patent laws (another manifestation of intellectual property law) grants pharmaceutical companies exclusive monopolies over retroviral drugs that they have created, which could save the lives of millions of HIV sufferers, but are priced so high that the poorest people and governments cannot afford them.  Intellectual property law prevents cheaper copies being made.  Consequently, people die.  Is this what Jesus wanted?

    There is a battle on at an international level between human rights and intellectual property. Perhaps we need to start thinking about which will trump which.  Will the human rights of freedom of expression and freedom of religion trump the intellectual property monopolies of major publishers of the Bible, or will we opt for the status quo?  Will the human rights to life trump the intellectual property monopolies of the pharmaceutical companies?  How will this work?  

    An intelligent response is needed.  To quote Brian McClaren: everything must change.

  • Treesapplaud

    An interesting read, thanks. For myself, the solution is simple. Buy future Shane Claiborne books secondhand and send a donation to the Simple Way. Besides, few North American Christian actually need another Bible in the house. Even if one wanted a different version, these too can be purchased at secondhand stores or on amazon used in very good condition.

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